15.48

yay! the #istrategy2010 conf comes to a close! signing out!

15.42

@cubedweller a very small % of usr r rdy to mk a purchase when they r on facebook #istrategy2010

15.36

@cubedweller don’t monopolise d conversation #istrategy2010

15.33

@cubedweller ethical is gvg artists n users wat they deserve #istrategy2010

15.30

@cubedweller 5 bill pcs of  3rd party content r shared on facebook/week #istrategy2010

15.29

@cubedweller who do u believe more? us (brand) or them (ur friends)? http://flic.kr/p/8XKkp4 #istrategy2010

15.20

@cubedweller we now hv the tools n pltfrm to cr8 rockstars! \m/ #istrategy2010

15.16

@cubedweller be real. lying is a no no. the new consumers can break u in half #istrategy2010

15.05

@cubedweller 18% of ppl believe what they read in ads #istrategy2010

14.59

Alex Hunter @cubedweller frm Another Brother: “C8tng brand loyalty” http://flic.kr/p/8XK95e #istrategy2010

14.48

@eurorscg soc med n d future of advertising http://flic.kr/p/8XK44v #istrategy2010

14.45

@euro_rscg being human by csr helps cr8 chg http://www.oneyoungworld.com #istrategy2010

14.25

@euro_rscg The new world of marketing is open source http://flic.kr/p/8XMVxU #istrategy2010

14.23

Back from lunch. Entered late coz I had lunch late #istrategy2010

13.03

@rohitdadwal: the building blocks of mobile marketing http://flic.kr/p/8XJeQg #istrategy2010

12.36

@rohitdadwal http://flic.kr/p/8XHZ18 digital mktg won’t overtake trad mktg. both mediums co-exist n support each other #istrategy2010

12.20

@rohitdadwal taking down notes abt what participants want from this w/shop #istrategy2010

12.10

@rohitdadwal mobile mktg is fragmented coz of sm #istrategy2010

12.09

@rohitdadwal sg has 7 mill mobile phones #istrategy2010

12.07

@rohitdadwal presents brands gg mobile http://flic.kr/p/8XHGFT #istrategy2010

12.02

It’s split stream w/shop n i’m in rm 2 “brands gg mobile” by digital mktg assn #istrategy2010

11.37

@thomasmarzano re-use platform. don’t re-invent the sm campaign #istrategy2010

11.35

@thomasmarzano answering qns frm participants http://flic.kr/p/8XHnna

11.30

@thomasmarzano brilliant presentation abt sm frm hype to biz as usual #istrategy2010

11.29

@thomasmarzano http://youtu.be/XOZkLIwbRrw philips || lines #istrategy2010

11.25

@thomasmarzano http://www.tv.philips.com/advisor/ 30% increase in net promoter score #istrategy2010

11.24

@thomasmarzano user centric design in building brand n sm experience http://www.tv.philips.com/advisor/ #istrategy2010

11.11

@thomasmarzano http://bit.ly/iiCkoo social media by example #istrategy2010

11.08

@thomasmarzano: ears n the grnd recommend http://www.oxyme.com/ #istrategy2010

11.04

@thomasmarzano: net promoter score is ultimate metrics at philips decision making #istrategy2010

11.01

@thomasmarzano : sm is abt understanding conversations #istrategy2010

10.54

@thomasmarzano : branding should permeate both online n offline #istrategy2010

10.50

@thomasmarzano wicked sense of humour wif the bsod @msasia #istrategy2010

10.48

words2desc 4 me #istrategy2010 friendly accomodative relevant impactful

10.44

@thomasmarzano frm philips keynote abt design n brand exp http://flic.kr/p/8XGN5B #istrategy2010

10.41

@HareshK_ The future is here http://flic.kr/p/8XKGiN #istrategy2010

10.22

1 in 5 sg biz hv fully implemented strategy for integrating SM at work, 3x higher than the world avg proportion http://bit.ly/dRMTPC #istrategy2010

10.20

sg biz turned to soc netwk over 3x more than global counterparts as source of biz news and info http://bit.ly/dRMTPC #istrategy2010

10.14

@HareshK_ @MicrosoftASIA Fans to Fanatics. Learnt from Apple? #istrategy2010

10.05

@HareskK_ @MSAsia Frm insights to results. Engage wif the buzz http://flic.kr/p/8XKsUA #istrategy2010

09.58

Twitter is gr8 in a conference when u need something frm the organisers n u can’t move. #istrategy2010

09.48

09.48

Haresh Microsoft: Advocacy should not b an afterthought. eg. “Save social energy” cmpgn. #istrategy2010

09.47

Haresh Microsoft: Chg comms to conversations http://flic.kr/p/8XKhNb #istrategy2010

09.42

Haresh Microsoft: SM Strategy qns HOW do I connect wif my consumers? #istrategy2010

09.37

Haresh Microsoft: Tech paradox -> Easier 4 consumers to express. Hard 4 biz to cope wif them. #istrategy2010

09.35

Haresh Microsoft: shared http://youtu.be/D3qltEtl7H8 #istrategy2010

09.32

Haresh Microsoft: Social media is juz a feature n not a destn #istrategy2010

09.30

Haresh Microsoft: 14% of people trust advertising #istrategy2010

09.28

Hello and I’m a little late today. Had a late night. So we kick off with Haresh from Microsoft sharing his exp on social marketing

23.35

Forgot to sign off! haha. We had dinner at the hotel and I met many awsm ppl. Gr8 experience on 1st day! See u tomorrow!

17.54

won a paparazo tote bag for being a twitter paparazzi at #istrategy2010 !

17.46

SM strategy in real life http://flic.kr/p/8Xwdwp #istrategy2010

17.31

be a role model 4 ur brand. ur brand is abt u – nigel amd #istrategy2010

17.29

nigel amd: i don’t have to talk abt what i don’t want to talk abt #istrategy2010

17.26

Think like an editor. Blog like a blogger. #istrategy2010

17.25

nigel amd: dont talk to ppl who does not form ur audience. be clear of ur segmentation #istrategy2010

17.18

nigel AMD: traffic light system guides company bloggers on wat is allowed to be blogged #istrategy2010

17.16

nigel amd: at amd, u need to apply 4 license to blog #istrategy2010

17.15

why the hell do u need to blog? http://wordpress.sg user grp can help ans. free meetups every qtr! find me wif d wordpress btn on my jacket #istrategy2010

17.10

community blog read 4x more than personality blog – nigel AMD #istrategy2010

17.07

sm is not juz for b2c. nigel explaining what b2b sm is very well #istrategy2010

16.59

nigel amd: sm has its place. u don’t tweet abt a biz neg n risk lawsuits #istrategy2010

16.57

meetheboss session with nigel dessau amd #istrategy2010

16.53

wow! my 1st gen macbook air survived 7 hours b4 low batt at #istrategy2010

16.49

gr8 presentation ogilvynoor. massively enlightened! #istrategy2010

16.24

interesting tat brands don’t target the poorer ppl in demographics. muslims are poorer in sg vs other demogs, yet local brands conciously engage them #istrategy2010

16.12

islamic finance distrusted by some muslims becoz there r more islamic fin prods than there r scholars approving them #istrategy2010

16.05

what works in turkey doesn’t work in indonesia. marketing to muslims is not cookie cutter #istrategy2010

16.03

values that work wif muslims – help others, be better muslims, positivity n progressiveness #istrategy2010

16.01

non-muslim brands don’t need 2 adopt islamic symbols as long as they adopt islamic values esp social justice #istrategy2010

16.00

Ky Aa Gym betrayed values of new muslim consumers, resulting in his failure – ogilvynoor #istrategy2010

15.59

Ky Aa Gym popular when he portray as modern muslim. But when he took 2nd wife, his popularity dropped – ogilvynoor #istrategy2010

15.57

films projecting islam as backwards n traditional are least successful in indonesia -ogilvynoor #istrategy2010

15.56

the most succesful films are those that project islam as modern – ogilvynoor #istrategy2010

15.54

indo telco companies more succesful in muslim marketing – ogilvynoor #istrategy2010

15.53

indo companies poor to do muslim-friendly marketing #istrategy2010

15.50

L’oreal succesful in Indo, empwr Indo women within scope of Islam – ogilvynoor #istrategy2010

15.49

nokia has shariah-friendly values – ogilvynoor #istrategy2010

15.49

financial industry usually resentful by muslims. cimbislamic successful in changing this in malaysia. #istrategy2010

15.47

lipton, nestle, nescafe top 3 muslim-friendly brands – ogilvynoor #istrategy2010

15.47

Muslim consumers expect brands to hv similar values to them – ogilvynoor #istrategy2010

15.45

We call the new Muslim consumers, Futurists – Ogilvynoor #istrategy2010

15.39

From non Muslim perspective TIME magazine: “it is our challenge to understand them” #istrategy2010

15.37

Check out my flickr stream for more pics http://www.flickr.com/photos/abanghazrul/ #istrategy2010

15.33

Talking to the “third 1 billion” presented by Ogilvynoor abt marketing in the Muslim world. This is what I came for #istrategy2010

15.18

diff regions want diff things. so global brands must hv varied sm goals #istrategy2010

15.15

Google Analytics to measure sm campaigns. Track goals. Sale is only 1 part of goals. U miss out on other goals if remain myopic #istrategy2010

14.49

looking at google insights now. that’s more like it. now that’s wow. #istrategy2010

14.29

using google search as a window to brand. just playing wif google search options. nothing wow yet.

14.17

very practical stuff from google. #istrategy2010

14.10

Split stream workshop now and I’m at room 1 by Google “measuring sm advertising”. #istrategy2010

13.15

Panel discussion ended. Break for lunch.

13.03

Haresh Microsoft: Social media is just a feature not a destination #istrategy2010

12.14

MS listend to consumers to fix Vista. Apple doesn’t. Why do Macs outsell PCs? #istrategy2010

12.06

Panel discussion. Gr8 Eastern, MS and ESPNStarSports reps. #istrategy2010

12.03

Jsz Interbrand: impt to understand inside of ur org as well as outside. #istrategy2010

11.56

Jez Interbrand: markets has always been abt conversations. sm makes consumers equal to organisations #istrategy2010

11.49

Jez Interbrand: bware “buzz”. seek value to measure success instead. #istrategy2010 #fb

11.45

digital strategy is a plan to cr8 n mng brand val using digital exp 2 influence cust behavior – jez frampton #istrategy2010

11.43

Jez Interbrand: There is no such thing as social media strategy. It’s abt ur biz strategy using sm as a tool to meet ur biz objtvs. #istrategy2010

11.42

3rd keynote presented by Jez Frampton: Driving ROI n grwng ur brand in sm #istrategy2010

11.15

It’s now break time. Back at 1130am.

11.10

Blake Facebook: Coca-Cola Israel RFID tags upd8 fb status/places upon scan. #istrategy2010

11.06

Blake Facebook: Smartphones (not mobile phones) outnumber PCs in 2011. #istrategy2010

10.58

Blake Facebook: u missed the pt if u think fb pgs is abt the biggest num of fans. it’s abt the dialogue. http://flic.kr/p/8XvXnq #istrategy2010

10.53

Blake Facebook: Ads that engage vs broadcast. Ads with comments, polls, likes. #istrategy2010

10.49

Blake Facebook: Banner ads not the way. SM is about the dialogue. #istrategy2010

10.45

Blake Facebook: fb photos app suck. we hv 80 billion photos on fb. flickr has 5b. we do 5b a mth! why? tagging. it transformed photo sharing. #istrategy2010

10.38

Blake Facebook: we don’t mk a big deal out of every milestone. new nums dont matter. what matters is the org mission. #istrategy2010

10.36

Blake Facebook: advertising model cr8s friction. there is no monetising model for mobile. #istrategy2010

10.35

Mark Zuckerberg: Give people the power to share and make the world more open and connected. #istrategy2010

10.29

Blake Facebook: SM is connections. soc grf is ancient. we need to use tech to humanize it. #istrategy2010

10.26

Blake Facebook: fb tops google in directing web traffic #istrategy2010

10.23

Blake from Facebook presenting 2nd keynote titled “connecting with the world on facebook”. #istrategy2010

10.04

I’m really sorry if I’m flooding your fb wall. break time!

10.02

Kathleen AirAsia: staff personal tweets gv a feel of employee mood n attitude n allow signal to rectify work probs

09.59

Kathleen AirAsia: dont get into soc media if ur not gg to hndl -ve comments. to exploit sm, u must take the good w the bad. #istrategy2010

09.56

Kathleen AirAsia: corp governance guide employees on using sm for airasia. #istrategy2010

09.52

Kathleen AirAsia: case study 2. tactical marketing. low budget marketing. started new korean route. genrtd 13k fans. 700k views. 80k seats sold in <24h #istrategy2010

09.50

Kathleen AirAsia: branson airasia flight generated awsm coverage internationally.

09.49

Kathleen AirAsia: case study in pr/branding. cr8d soc convsn btwn branson and tony fernandes.

09.47

Virgin owns 16% stake in AirAsia X. Cool stuff.

09.46

Kathleen AirAsia: You need SM evangelists to build culture in org. Part of job reqmts.

09.39

Kathleen AirAsia: We do tsunami marketing. Go full force! #istrategy2010

09.36

Kathleen AirAsia: cust RT our tweets. improved cust exp to all. gr8 case of crowdsourcing! #istrategy2010

09.35

Kathleen AirAsia: live updt on sm for crisis mgmt too. eg. merapi volcano 2010. cust instantly updtd.

09.34

Kathleen AirAsia: Call ctr cld not cope with cust volume. Solved probs using Twitter. #istrategy2010

09.32

Kathleen AirAsia: We do not use SM to socialise. We use it to humanise our brand. #istrategy2010

09.31

Kathleen AirAsia: Localise social media strategy. Centralised media strategy too Malaysian centric.

09.25

Kathleen AirAsia: Receiving complaints on FB page not a reason to shut it down.

09.24

Kathleen AirAsia: Theory not enough. Engagement = Understanding, #istrategy2010

09.21

Kathleen AirAsia: We fly where no big airlines want to fly #istrategy2010

09.19

AirAsia iPhone app No1 in App store in my th and id.

09.18

Kathleen AirAsia: Cost mgmt is a religion 2 AirAsia #istrategy2010

09.17

AirAsia from Malaysian brand to ASEAN brand.

Sponsoring ABL and groming Asian motogp racers.

Strengthening brand of precision and performance.

09.14

Telling the AirAsia story. Humble beginnings.

09.07

Keynote: Social media – The AirAsia way

09.05

After some coffee and chats with new friends, we’re in the ballroom for keynote speech.

Now Kathleen Tan, Reg Hd, AirAsia presents keynote.